Beautiful Korea
K-Beauty
K-Beauty helps you learn Korean for real situations: describing skin concerns, preferences, and polite requests at stores or clinics.
The origin of makeup
Makeup refers to the practice of enhancing or modifying one’s appearance using color, texture, and cosmetic products.
Throughout history, makeup has been used for rituals, social status, and aesthetic purposes, from ancient Egyptian kohl to traditional East Asian beauty practices.
In modern society, makeup functions not only as decoration but also as a form of self-expression, confidence building, and communication.
Recent News & Trends
K-Beauty represents a Korean beauty philosophy that prioritizes natural looks, healthy skin, and careful step-by-step routines.
Brands such as Innisfree, Laneige, Sulwhasoo, and Etude are known globally for their skincare-focused approach, layering techniques, and dewy, translucent finishes.
Rather than heavy coverage, K-Beauty emphasizes improving skin condition and quickly adopting new trends and technologies.
China market hopes rise
K-beauty and other consumer brands grow optimistic about China expansion amid signs of a cultural thaw.
“Golden era” forecast in US
A U.S.-based vendor predicts 2026 as K-beauty’s “GOLDEN” year, citing category growth and offline expansion.
Exports hit $11.43B record
Report: South Korea’s cosmetics exports reached an all-time high in 2025, reflecting broader global demand.
Kolmar wins top CES honor
Kolmar Korea’s AI-powered beauty device won CES 2026 “Best of Innovation” in Beauty Tech, a sector first.
SME exports led by cosmetics
Industry sources say SME exports should stay strong this year, with cosmetics continuing to lead momentum.
7 K-beauty trends for 2026
From slow aging to Glass Skin 2.0 and scalp care, a roundup of seven trends expected to shape K-beauty in 2026.
YouTube links
Korean beauty salon
My wife became a goddess after getting her hair and makeup done at a Korean beauty salon.
arrow_circle_rightLearning focus
- Skin type: oily / dry / combination / sensitive
- Concerns: redness, acne, dryness, irritation, pores
- Requests: fragrance-free, gentle, more moisturizing
- Shopping: recommend, compare, return/exchange
Copy-and-use phrases
| Situation | Korean | Meaning |
|---|---|---|
| Skin type | 저는 복합성이에요. | I have combination skin. |
| Concern | 요즘 건조해요. | I’m dry these days. |
| Preference | 향이 강하지 않은 걸로요. | Something not strongly scented. |
| Request | 자극이 없었으면 좋겠어요. | I want something gentle. |
| Recommend | 추천해 주세요. | Please recommend. |
| Compare | 이거랑 이거 차이가 뭐예요? | What’s the difference? |